Skidmore Design
Samantha Skidmore Sullivan
Marketing.jpg

Marketing

 
 

Climb On Rock Gym Marketing

Some examples of print work I have made for Climb On Rock Gym. The Red and Blue map shows the layout of the gym walls, adding in gradient information to reflect overhanging sections and showcasing the wall names. In addition to the examples above, I have remastered the logo to high resolution, developed a color palette, designed and managed their new website, and manage their social media accounts

Visual merchandising

Designed and installed a window display for a class project. Our theme was different types of fans seen during Virginia Tech's football season. We sourced merchandise from the athletic department, campus stores, and our personal wardrobes, and we hand painted backdrops depicting various scenes on game day. We worked with various design principles including color, texture, line, rhythm, balance, and emphasis. Team Members: Samantha Skidmore, Kelly Fishback, Megan Campbell, Kate Howell.

This class was an exercise in marketing at a specific price point. Hired by a fictional high-end bridal gown designer, we positioned their product based on product attributes, packaging, and contact. We developed a pricing strategy, a promotional strategy, and a brick and mortar store layout with in-store stimuli. Please click image for full report.

This class was an exercise in marketing at a specific price point. Hired by a fictional high-end bridal gown designer, we positioned their product based on product attributes, packaging, and contact. We developed a pricing strategy, a promotional strategy, and a brick and mortar store layout with in-store stimuli. Please click image for full report.

Magazine Ad Development Project. Created an advertisement for Gildan T-Shirts aiming to increase the visibility of their social responsibility. Researched Gildan's Social Responsibility practices, completed a SWOT analysis of their Genuine Stewardship, and created the ad above. Please click image for full ad. 

Magazine Ad Development Project. Created an advertisement for Gildan T-Shirts aiming to increase the visibility of their social responsibility. Researched Gildan's Social Responsibility practices, completed a SWOT analysis of their Genuine Stewardship, and created the ad above. Please click image for full ad.