2013 Fmds fashion show
The above pieces earned the title of "Best Overall Designer" two years in a row at Virginia Tech's annual Fashion, Merchandising, and Design Society Fashion Show. My focus on the 2013 collection was to create a wearable, stylish collegiate clothing line with emphasis on using logos in unique ways. Three pieces from this line were adapted in to UG Apparel's 2014 collegiate collection.
2014 FMDS Fashion Show
The final two pieces above are from the 2014 FMDS Fashion show. The business dress features a partial mandarin collar which adds power to a feminine piece. The one-shoulder gown features stretch silk charmeuse using countless tuck darts to create the rippling effect in the maroon and orange fabric.
All photos courtesy of Sidney Leigh Photography
Above are examples of flats created using Adobe Illustrator. Included are examples of my work with UG Apparel, including a Licensing Sheet, a Tech Pack, and a Color Story. These sheets were made for twenty-three styles and seventeen universities for their Fall 2014 collection. Also included are flats from my Skater and Haute Hokie projects, which you can read more about below.
GARMENT DEVELOPMENT PROJECT: MERCHANDISING STRATEGIES
January 2014 – May 2014
Development of a Misses and Plus Size skater dress including target market research, identifying product needs, forecasting the merchandise, finding the specifications of the merchandise, and reaching the market niche.
"HAUTE HOKIE" LINE DEVELOPMENT PROJECT
January 2012 – May 2012
Class project to develop my own line. Included Target Market Analysis, Line Concept, Assortment Plan, and Flat Development